Business Description

Leading apparel manufacturer and retailer Arvind Limited, *****igned its integrated branding mandate to I-AM to launch a brand destined to make its stamp globally. There is a resurgence of pride of heritage/*****ociation with the Indian culture and ethos with India and its populace making a mark for themselves on the world stage, Arvind Limited saw potential in this opportunity to develop a premium men�s wear apparel and accessories brand called �True Blue�.

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