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Societe Generale – I-AM brand strategy consulting, branding and corporate identity services india

4 years ago

ID: #658668

Business Description

With the goal to become the best one-to-one bank in Serbia we designed a concept that evolved the role of staff and better integrated the technology within the branch experience. We worked with the Société Générale team to develop a modular branch design, which radically improved the ‘welcome & enquiry’ stages of the customer journey, with an enhanced self-service experience to transition clients from traditional to digital channels. We also developed a kit of parts, that formed a flexible and engaging concept toolkit applicable to existing and future sites.

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