Business Description
The “SINGER” Trademark is one of the most widely recognized and established brands in the World. Since 1871 the name SINGER has been synonymous with sewing in India.
Singer India Limited (SIL) is one of the operating subsidiaries of Singer Asia Limited, with other operating subsidiaries in Bangladesh, Pakistan, Sri Lanka and Cambodia engaged in the retail of a wide variety of household consumer durables (HCDs) with consumer credit and other financial services available to eligible customers. In each of these markets, Singer Asia Limited is the leading retailer of HCDs. They also operate direct selling business on a large scale in Thailand.