Business Description

SARITA HANDA' launched its luxury collection of home linen and fabrics in India. The brand spells grace, assurance and uncompromising quality. With her innate sense of style and an extremely keen eye, Sarita Handa has achieved International recognition for her innovativeness and design. The legacy continues with Suparna, Sarita Handa's daughter, seamlessly following in her mother's footsteps. With a degree from FIT New York, a stint with well known American retailers like Ralph Lauren Home and ABC Carpets & Home and learning from her mother, she has brought her own flair to their existing establishment. 

Together, they have travelled the world discovering designs and techniques through old artefacts and textiles found in museums, library collections and little known country markets. Since the establishment of its business in 1992, 'SARITA HANDA' has focused on its key strengths - design, innovation, exquisite detailing and quality workmanship.

The company's design and manufacturing arm sell to major retailers around the world; Pottery Barn, Macy's, Zara Home and Bloomingdales to name a few. The brand has also been able to establish an international presence by designing and marketing a complete collection that was a part of the promotion of the Julia Roberts starrer 'Eat Pray Love'.  

In addition to the bedding and fabrics collection, 'SARITA HANDA' has also brought to India a beautiful range of Merino Wool blankets from Brun de Vian-Tiran, who have been manufacturing natural blankets for over 200 years in France. 

The bath section not only has plush Egyptian cotton towels, matching bathmats and bathrobes from Turkey but also exquisite bath products from the French brand Lothantique's 'Amelie & Melanie', which  'SARITA HANDA' has introduced for the first time in India. The range includes bath oils, soaps and incense sticks formulated using natural elements and ingredients to offer the most enduring fragrances.

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