Business Description

Priyuja is a brand that has been built on the foundation of Albeli, a 30-year-old business group that started as a manufacturer of silk fabrics and sarees in Varanasi. Today, they have a reputation for being a trusted supplier of embroidered unstitched suits and sarees to major retailers like Meena Bazar, Amarsons, and Premsons. In 2004, the group ventured into retail with the brand Fida, and now with Priyuja, they are entering the online space.

It is a contemporary boutique brand that offers a wide range of Indian ethnic wear, including sarees in various fabrics such as satin saree, tissue sarees, chiffon saree, organza saree, dola silk, muslin saree, georgette saree, silk saree, net saree, and many more. Each saree in their collection is carefully curated, ensuring the highest quality and authenticity. Whether you're looking for a classic beige saree, a bold orange saree, a sophisticated grey saree, a vibrant blue saree, a regal purple saree, a sunny yellow saree, a pretty pink saree, a timeless black saree, a pristine white saree, or a refreshing green saree, Priyuja has got you covered.

As a brand, Priyuja is committed to discovering and supporting emerging talent in the fashion industry, particularly in Kolkata, where the brand was founded. If you're looking for a luxurious and silky feel, their satin sarees are a must-see. On the other hand, if you prefer something more lightweight, their tissue sarees and chiffon sarees are perfect. For a slightly more structured look, you can opt for an organza saree, while those who prefer a more traditional and rustic look might prefer the muslin saree. Their collection of georgette sarees is also noteworthy.

Priyuja takes great pride in their diverse collection of sarees, which includes an extensive range of fabrics such as satin saree, tissue sarees, chiffon saree, organza saree, dola silk, muslin saree, georgette saree, silk saree, net saree, and more. Their careful curation of sarees ensures that each piece in their collection is of the highest quality, crafted to perfection with the finest fabrics. Whether you're looking for the classic elegance of a silk saree or the modern appeal of a net saree, Priyuja offers a wide range of choices to suit every taste and preference. With such attention to detail and variety, it's no wonder that Priyuja is a leading brand in the Indian ethnic wear industry.

Additionally, Priyuja's support of emerging talent in the fashion industry and their direct-to-consumer business model not only helps promote the growth of the industry but also keeps the prices affordable. Their assurance of 100% authenticity of all their products further instils confidence in the customers.

With such a long-standing reputation for providing high-quality embroidered unstitched suits and sarees to major retailers, Priyuja is a brand that has proven its reliability and expertise in the industry. For anyone looking to purchase a saree, whether it be a classic beige saree, a bold orange saree, a regal purple saree, or any other colour or fabric, Priyuja is undoubtedly a brand worth considering.

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