Business Description

Maharaja Whiteline was founded in 1976 with the objective of creating innovative solutions that make life easier and tastier. It is the largest brand known for kitchen appliances, breakfast appliances, home care appliances and garment care appliances. The brand begins with the “1,2,3… Maharaja Mixie” and now it has become a leader in mixer grinder, juicer mixer grinder, food processor, air cooler, room heater and iron. It is a prominent brand in the North with 15% market share. The brand has been widely spread with 76% awareness and has come up with several innovations since inception to become the largest distributor across the world.

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