Business Description

The advent of Twenty20 (T20) cricket in the early 2000s revolutionized the game. This shorter format, with its fast-paced and explosive style, has attracted a new generation of fans. The Indian Premier League (IPL), launched in 2008, epitomizes this shift, combining cricket with entertainment and commercialism. The IPL’s success has spawned similar leagues worldwide, contributing to cricket’s global appeal.

Despite these modern innovations, traditional formats like Test cricket and One Day Internationals (ODIs) continue to hold their ground. Test cricket, with its emphasis on endurance and strategy, remains the ultimate test of a cricketer's skill and temperament. ODIs strike a balance between the brevity of T20s and the depth of Tests, providing thrilling contests that captivate audiences.

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