Business Description

KFC’S BOLD NEW EXPRESSION IN ITS RESTAURANT CONCEPT DESIGN There are dramatic changes afoot in the world of ‘Quick Service Retailing’, driven by new levels of consumer expectations and dynamic new food experiences. This revolution is exemplified by KFC’s mission to express its true values, much loved product proposition and brand story, through the experience in its restaurants. Having already taken KFC several leaps forwards in its transformation through small, fast-casual metropolitan concept, I-AM secured the brief to update the design, customer journey and in-restaurant communications for KFC’s primary format.

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