Business Description

As part of our review of Ukrainian retail group MTI’s strategic footwear offer, I-AM implemented a ‘quick win’ strategy for main brand, Intertop. This included remerchandising, adjacencies, relaying and improving presentation. These measures increased performance by 5-25% across the full portfolio of stores. The brand’s children’s offer was also branched off as a separate entity, Intertop Kids, to more effectively serve Intertop’s youngest customers.

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