Business Description

The words MA, NANI, DADI, BHUA, SISTER, DAUGHTER have such warmth and kindness associated with them. The feeling that makes us feel at home. That feminine figure we all have in our lives is such an important part that we often take them for granted.

Idaho means to start / to origin something and that is the reason I Lalit Khatri, a Male started this brand as an ode to those women in our lives that we often take for granted. To make new styles every day that makes them feel beautiful, in their own skin, in their own unique way. This is my bit to empower the women of our society through fashion and style

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