Business Description
Holiday e-commerce is full of avoidable errors that will eventually end up as disappointments for the customers and operational complications for the eCommerce firms. Here's a summary of some common errors and how to avoid them:Multi-Channel Fulfillment: Make sure your fulfillment company can cope with multiple sales channel prior to your broadening of reach so as not to experience fulfillment problems.
Lack of Pricing Strategy: Determine the correct costs per product, find out what other sellers charge for the same items, and employ flexible pricing to match demand changes and maintain competitiveness.
Poor Quality Data: Utilize effective online analytics software solutions (e.g., Google Analytics) to maintain current marketing data and gauge campaign success for further action, if necessary.
Insufficient Planning: Develop a detailed checklist that covers demand forecasting, sales goals, marketing plans, pricing, supplier and fulfilment house communications.
Website Issues: This is necessary because a high traffic volume can slow down the loading speed of a site, which might lead shoppers not to finish their purchase process.
Black Friday/Cyber Week Promotion Timing: Consider using spread promotions over multiple days to manage traffic, or promote products before and after the big sales events.
Shotgun Marketing: Target your marketing activities toward productive sites and words as well as recycled clients.
Poor Product Descriptions and Photography: Give details about the size, make, fit, country of origin or purpose of usage for each product. Ensure that you use high quality images that truly reflect the nature of the commodity.
Inventory Management: Order early as possible, and consider bundle or discounted prices for not sold products. Clear some of the excessive inventory post-holiday, plan for it.
Shipping Delays: Set realistic delivery expectations, manage incoming goods to minimize shipping delays. Give notice on order cut-offs for Christmas assurance.
