Business Description

Keeping it’s finger on the pulse of it’s audience and recognising the consumer’s increasing expectations and need for convenience with banking, India’s Most Valuable Brand 2017 (as per BrandZ Top 50 Most Valuable Indian Brands report), HDFC Bank engaged I-AM to bridge the gap between the offline and online platforms by creating a seamless experience zone for its digital-savvy consumers. This would be done to tie in with the Bank’s “Power of Banking” and”#Godigital” initiatives.

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