Business Description
Global Mobile Middleware Market was valued US$ 3620.1 Mn in 2016 and is estimated to reach US$ 7099.57 Mn by 2024 at a CAGR of 10.1%. Mobile middleware market refers to an application layer between the Mobile OS and the server. It connects the different types of systems and applications in mobile phones creating a user friendly working environment on the handset. Mobile Middleware is like most of the other middleware and aims to eliminate the complexities of the mobile environment. It also helps for better development of mobile applications, integrating the mobile functions and faster interaction. Mobile Global Mobile Middleware Market offers different forms of transparencies to eliminate the complexities, which include location, applications to exchange data, operating systems and transport protocol. Mobile Middleware functions effectively using the services such as transaction, messaging, storage services and directory. Mobile middleware market is segmented by software, service, end user, and geography. Based on software segment, mobile middleware market is classified as mobile application development platform, MAM, mobile operating system, mobile asset management and MDM. All the segments of Software category hold a big market share in the forecast period. In terms of service segment, mobile middleware market is bifurcated as system integration services, training & support services, and consulting services. End-user segment is further sub segmented as banking, financial services & insurance (BFSI), healthcare, retail, telecommunications, utilities and others. Mobile middleware market is primarily driven by the rising demand of smartphones, mobile applications and technology. Most companies, plying trade in service sector and developing for the effectiveness of applications based marketing which is leading to growing demand for mobile applications. Such demand for applications is inhibiting the growth of mobile middleware market. The growing demand for integration of enterprise application along with diverse mobile platforms and devices is positively affecting this market. Concerns related to compatibility and security is a restraint for growth of Global Mobile Middleware Market. The market on the basis of geography is segmented by North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. North America is estimated to hold largest share of market in forecast period due to increasing adoption of big data analytics enterprises, rising automation, and increasing use of cloud technologies in this region. Key player’s studies, analyzed, profiled and benchmarked in mobile middleware market are IBM, Oracle, SAP, Kony, TIBCO, Adobe, Aligo, Axway, Kidozen, Redhat, Hewlett-Packard, Microsoft Corporation, Verivo, Unisys Corporation, Software AG, Any Presence, Fujitsu, Infosys, OpenText, and MOSync.
The Scope of Report Mobile Middleware Market:
Global Mobile Middleware Market, by Software:
• Mobile Application Development Platform • MAM • Mobile Operating System • Mobile Asset Management • MDM
Global Mobile Middleware Market, by Services:
• System Integration • Training & Support • Consulting
Global Mobile Middleware Market, by End User:
• Banking, financial services & insurance (BFSI) • Healthcare • Retail • Telecommunications • Utilities • Others
Global Mobile Middleware Market, by Geography:
• North America • Europe • Asia Pacific • Middle East & Africa • Latin America
Key Players, Global Mobile Middleware Market:
• IBM • Oracle • SAP • Kony • TIBCO • Adobe • Aligo • Axway • Kidozen • Redhat • Hewlett-Packard • Microsoft Corporation • Verivo • Unisys Corporation • Software AG • Any Presence • Fujitsu • Infosys • OpenText • MOSync
