Business Description

The environment graphics in the new campus are created around this story of The Flipside, a concept that looks at the flipside of things, showing different perspectives and dimensions. The concept stems from the Flipkart value of audacity, taking risks and approaching things from a new perspective to achieve innovative results. It is dynamic, adaptable in nature, and reflects the constantly changing nature of the business. The visual style adapts to different surfaces and highlights different dimensions, encouraging varied viewpoints to come together and increase collaboration. Our wayfinding program was essential to help people navigate through the huge space, while adding energy and vibrancy. The interactive installations in common areas also encouraged Flipsters to come together and collaborate.

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