Business Description
The prospect of seeing a design develop from an idea to a completed project is an exciting experience for a brand that is looking to increase its momentum. Communicating your goals for the project can still be a difficult task hence here is the basic guideline to communicate your requirements to your architect and turnkey interior contracting company for a commercial space.
Budget -
This is the key aspect of your brief. Enter into the project with a very clear number that is inclusive of all the expenses. Architects, designers and even real estate developers are known for letting their creativity drive them which often leads to cost overruns. Let them know that this number will include everything from electrical, air conditioning, decorative items, and the most overlooked item– Taxes. Tip: Give them a number 10-15% less than what your original budget is.
Brand and Product -
The architect needs to have an understanding of your brand message. Give your architect brand collateral like logos, fonts and color palettes that shall act as a guideline for the project. The architect should be very clear on what the product is, how it needs to be displayed and what are the dimensions. There are at times differences within the same category for e.g. jewelry or clothing. The product should guide the design decisions instead of just giving a generic understanding.
Store Look -
Every architect has a unique way of working, hence it’s important for an architect to know and design the project as per your preferences. It would help to have some references to share - Pinterest and Instagram are great resources. If you are unsure of how you want to go about it – ask the architect to suggest different styles from which you can shortlist.
Technology -
Whether you run a complex POS system that requires servers etc. or a simple setup, you should let the architect know. They will have to plan the cash counter, server room, power and data requirements around this. Surveillance and alarm system needs should also be communicated the way in advance with your facility management company.
Security -
Some products require more security than others; the cabinetry, racks, and shelving should be designed to keeping this in mind. For e.g. let the designer know if you need a big safe in the back or just a small one for cash.
Store Team -
How many team members will you have at the store? Where will they eat lunch? Where will they go to the bathroom? Do they need lockers to keep their personal items? Where will they change? These are all important questions that should be discussed with your architect.
Future Maintenance and Changes -
Some designs require more maintenance than others. For e.g. marble needs more care than tile. It’s good to let the architect know how much time, money and energy you’re willing to invest in keeping the property in a good shape. They may be done with the project as soon as construction is complete, but maintaining it is going to be your responsibility to post it. Renovations are not an easy task, It’s best to go to plan for the future when building your space. Let your architect and facility management company know what your needs will be in the future as and when you grow your business.
Timeline -
The architect, even if they are not the ones executing the project still need to be cognizant of the time frame required to execute the project. The architect needs to develop a design using construction techniques and materials which will allow you to get the project done in time. Most landlords provide a short rent-free period ranging from 45–90 days. You don’t want to start paying rent before your store is ready for the public. For e.g. furniture with a lead time of 60 days cannot work on a 45-day project.
It’s very important to have a list of must-haves and also the list of areas where you are willing to compromise and where you are not. As the design moves from concept to construction – it’s essential, to be honest with your designer; If you dislike something, say it. Finally, and most importantly, trust your architect – after all, they are the experts.
