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Choppaluna - I-AM brand strategy consulting and brand design agency india

4 years ago

ID: #658684

Business Description

A new healthy-eating concept has made its way to the UK with the launch of Choppaluna, a fresh salad concept. Reaching out to us to help them create a scalable brand proposition that could be franchised and appeal to a wide audience, including Gen’Z’ers as well as health-conscious consumers. The key objective was to differentiate the brand from its competitors by becoming an attractive food lifestyle brand and a ‘salad destination’.

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