Business Description

"Chashma, a revolutionary eyewear brand in India, aims to change the face of the eyewear industry by providing high-quality vision care and top-notch eyeglasses, sunglasses, and contact lenses to every Indian, regardless of their prescription or non-prescription eyewear needs. In a country where vision problems are a common concern, Chashma is committed to addressing the lack of access to eye care through social initiatives, retail stores, and an online platform.

India accounts for one-third of the world's blind population, and a large percentage of these cases could be prevented with proper eye care. Through its eye camps and free eye tests, Chashma is bringing the best of vision care to marginalized communities, including children who may have undiagnosed visual impairments leading to significant learning difficulties.

One of the significant challenges in the eyewear industry in India is the lack of standardization and affordability. Chashma addresses these challenges by providing high-quality lenses at affordable prices, customized to fit each customer's unique needs.

Chashma's home-try-on service allows customers to try out their preferred eyewear before purchasing, ensuring the best fit and design suited for their face shape and personality. The brand's online platform offers a wide range of eyewear, including prescription and non-prescription glasses, sunglasses, and contact lenses, providing a unique user experience that ensures customers can easily and quickly get what they need.

Chashma's ambitious goal to help one million Indians get the eye care they deserve by 2024 speaks to its commitment to improving the quality of life for every Indian. With its efforts to revolutionize the eyewear industry in India, Chashma is setting a new standard for the production and distribution of high-quality eyewear, ensuring that every Indian has access to the best optical manufacturing, design, and technology."

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