TikTok is a new player in the social media world, but it gains incredible growth within a short span. Almost 800 million users access this platform every month, and all are teenagers and Generation Z users. The video-sharing platform TikTok is undoubtedly a great place to establish your creative skills with larger customers. 

TikTok allows everyone to create short form videos and add some funny music, catchy filters, and effects to your videos. To gain more success on this platform, you should understand how it works and what type of content people like to watch. 

This article will discuss 13 amazing tips and ideas that can help you gain more followers to your TikTok profile. 

1. Design Your TikTok Profile Completely 

Lots of TikTok creators are trying to create engaging content and attract huge followers. But they don’t concentrate on their profile, or some people completed their profile partially. If you don’t have an attractive or eye-catching profile, people are not interested in watching them, and they don’t like to follow you. 

A good TikTok profile includes a unique username, relevant profile image, and an effective bio with clickable links. Hence, you should spend some time designing your profile, paying attention, and getting people to visit your profile page. 

2. Perfectly Identify Your Target Audiences

You can see each group of people use TikTok to find different content. And, lots of creators try to interact with their audience through creative content. Each person’s niches and interests are different, so knowing your target audience is crucial to achieving more success. 

For example, if your target audience is aged between 13 to 25 years, you can create and upload more engaging and funny videos. Also, if you target 35 years old people, you have to focus on specialized and educational content. 

3. Use Follow/Unfollow Technique 

Follow and unfollow is a simple and most popular method that helps to gain more attention from potential followers. You can follow random people, but it will get a lower conversion rate. 

However, you can find influencers who are relevant to your industry and follow or unfollow their profile and those who follow them. If you have more than 7000 followers on TikTok, you will get the chance above 30% of users following you back, and the ratio is higher than Instagram. 

4. Post Content At Peak Time 

One more simple strategy you can use to increase followers and enhance your TikTok presence to a new level is to post content when your audience is active online. You can use a TikTok pro account to track analytics and discover when your target customers are more active. 

According to TikTok, the best time to post videos on TikTok are 6 AM to 10 AM and 7 to 11 PM. But, the best time is quietly different for your industry. You can analyze previously posted videos and find when more people interact with your posts. 

5. Make Original Content

Nowadays, many people regularly post lip syncing and dance videos on TikTok. If you post the same type of content to your account, you won’t receive many followers on your profile. Remember that you should have original and unique content that people haven’t seen before. 

Using this strategy, you can get the potential to impress your viewers and generate massive followers to your TikTok account. Generating new and fresh content can increase your chance to become popular on the platform and get more engagement for your videos. 

6. For You Page 

TikTok For You page is similar to the Instagram explore page, which helps users to find an endless stream of trending videos. Videos on For You page are based on your past activities and videos you watched again and again. 

There are huge opportunities available on TikTok to build real and authentic followers. Posting regular, high quality, and engaging content can quickly receive likes on TikTok and get your content in front of huge audiences. Even if you follow a unique content strategy and add trending music to your videos, you can get the great opportunity to show your video on the TikTok “for you” page. 

7. Add Trending Hashtags In Your Videos

Like, Instagram, Twitter, and Facebook, TikTok users use hashtags to find the trendiest topics and videos. Using hashtags in your videos is one of the cost effective strategies to get your content discovered instantly. You need to make sure that you’re using trending and relevant hashtags while uploading content on TikTok. 

If you want to display your content to potential followers, you have to use a combination of general, trending, and brand specific hashtags in your videos.

8. Promote Your Content To Other Social Accounts 

When you already have a considerable number of followers on other social channels such as Twitter, Instagram, and Facebook, you can share your TikTok videos to all of these profiles. It can help you to maximize your video visibility and increase your followers count drastically. 

It is one of the most effective strategies because your followers on that channel already know you. So, you can easily engage them to watch your videos and invite them to follow you on TikTok. 

TikTok makes it easy for you to share your videos on other social networks. After posting videos on TikTok, your videos will automatically be saved on your phone. Hence, you can easily share videos directly from your mobile. 

9. Collaborate With Others

Working with other TikTok creators is a great way to maximize your fanbase and reach out to a new group of people. TikTok duet function allows you to perform with other creators without any face to face meeting. 

It is a creative feature to interact with your followers and other creators directly. If you own a business looking to promote your brand to loyal customers, you can use the TikTok duet feature to build brand awareness, drive sales and increase social proof. 

10. Post UGC 

Want to get more engagement and followers on TikTok? You can quickly achieve both this goal by posting user generated content on TikTok. UGC is a great content strategy that is created by users. Hence, it will build trust in your brand and the number of engagements you get. 

UGC encourages your audience to share content relevant to your brand, and you can repost their videos on your profile. Here are few tips for creating user generated content on TikTok; 

• Your bio – you can use your TikTok bio to encourage users to create and share posts relevant to your brand. 
• Hashtag Trend – it helps to engage your audience to share content with branded hashtags. So, you can easily track the user submission video. 

11. Add CTA 

Uploading trending content not only helps to get huge followers to your TikTok account. You should also add a perfect CTA at the end of your video, which helps to show your video in the right direction to the right people. 

Using an effective call to action will help to ask your viewers to follow you directly, and it will increase the chance of TikTok user’s engagement. A simple follow us for more videos can grab your audience’s attention and increase video visibility. 

12. Upload Your Own Challenge 

While trying to expand your TikTok fanbase, promoting hashtag challenges is a creative way to achieve more success and get effective engagement. It is a great opportunity to create innovative content and engage everyone by looking at your video. 

You can use hashtag challenges in two different ways such as, 

• Create your own challenges and upload them to your TikTok account. 
• Another one is you can select, find trending challenges and participate with them. 

For example, a challenge from Jennifer Lopez challenged her friends to create dance or song videos and upload them to their profile with relevant hashtags. 

13. Try TikTok Ads 

TikTok ads are a golden opportunity to reach out to the right audiences and have plenty of conversations with new followers. Here’re some advertising options available on TikTok. 

• TopView – These ads appear when the user opens the app, and it helps to reach a wider audience. 
• In-Feed Ads – It will display in a user’s feed or in between the organic post. 
• BrandTakeover Ads – Similar to top view ad, and it displays in a full screen ad format, and it displays when the user opens the app. 

Author Bio: 
Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.You can also visit her online at Twitter.com!

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